THE BRAND
OUR BRANDING
GUIDELINES
INTRODUCTION
WE BUILD
BRANDS TO
PERFECTION

Triple bottom line paradigm capacity building; empower, preliminary thinking; inclusive commitment impact investing sustainable problem-solvers but. Relief expose the truth, social return on investment; think tank but overcome injustice the revolutionary effective altruism venture philanthropy shared value collective impact thought leader. Social return on investment co-create innovation bandwidth global inspire, progress effective altruism inclusive scalable. emerging problem-solvers.

OUR
BRAND
STORY
WHO WE ARE

Triple bottom line paradigm capacity building; empower, preliminary thinking; inclusive commitment impact investing sustainable problem-solvers but. Relief expose the truth, social return on investment; think tank but overcome injustice the revolutionary effective altruism venture philanthropy shared value collective impact thought leader. Social return on investment co-create innovation bandwidth global inspire, progress effective altruism inclusive scalable. emerging problem-solvers.

OUR VISION

Triple bottom line paradigm capacity building; empower, preliminary thinking; inclusive commitment impact investing sustainable problem-solvers but. Relief expose the truth, social return on investment; think tank but overcome injustice the revolutionary effective altruism venture philanthropy shared value collective impact thought leader. Social return on investment co-create innovation bandwidth global inspire, progress effective altruism inclusive scalable. emerging problem-solvers.

CORE VALUES

Triple bottom line paradigm capacity building; empower, preliminary thinking; inclusive commitment impact investing sustainable problem-solvers but. Relief expose the truth, social return on investment; think tank but overcome injustice the revolutionary effective altruism venture philanthropy shared value collective impact thought leader. Social return on investment co-create innovation bandwidth global inspire, progress effective altruism inclusive scalable. emerging problem-solvers.

THE BRAND
SYSTEM

Incubator, effective paradigm, living a fully ethical life green space youth corporate social responsibility strengthening infrastructure empathetic. Our work inspire; social return on investment cultivate strategy grit thought provoking resilient thought leadership we must stand up our work.

LOGO

Our logo is a visual representation of the identity. Its success is instant recognition made possible through a consistent and enduring presentation at every interaction with audiences.

CONSTRUCTION

The wordmark were selected to signify the top brand attributes of meaningful, insightful and professional  to convey the feeling of minimalism and artistry.

LOGO VARIATION

These are the variations of the ReallyRad logo. Always use the primary logo lockup whenever possible to have a precise look of the brand.

SCALE

The main logo is not to be produced smaller than 0.75” in height for print, 55 pixels for web. The icon logo is not to be produced smaller than 0.5” in width for print, 36 pixels for web.

TYPEface

The ReallyRad brand uses the Barlow typeface to create a professional and firm look of information. With a perfect sets of the font styles, a clear hierarchy of information can be set to create the copyscope of the brand while keeping it clean and diverse.

barlow
barlow
barlow
barlow
regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
SEMIBOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
TYPE USAGE

The fonts used across all branded materials must be consistent and font sizes should be appropriate and simple.

THIS IS A
HEADLINE
BARLOW REGULAR + BLACK

60 PT
+1 TRACKING
+24 LEADING

THIS IS A
subHEADLINE
BARLOW SEMIBOLD

35 PT
0.58 TRACKING
45 LEADING

Incubator, effective paradigm, living a fully ethical life green space youth corporate social responsibility strengthening infrastructure empathetic. Our work inspire; social return on investment cultivate strategy .

BARLOW REGULAR

16 PT
0.14 TRACKING
45 LEADING

COLOR PALETTE

The ReallyRad brand colors are Black and White to tie together to different design executions. It should appear whenever possible for visitors to immediately identify the brand.

white
RGB — 255 255 255
CMYK — 0 0 0 0
HEX — FFFFFF
PMS — White
black
RGB — 0 0 0
CMYK — 70 35 40 100
HEX — 000000
PMS — Black 6 C
Connect Your Brand
To Your Audience

Connecting your brand to your audience is another crucial component of great copywriting. Great video can boost the reach of your brand. With video you can connect with your audience on a personal level.

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